What I Do
Content Strategy
Identify your audience, understand what matters to them, and choose the right channels to reach them. I help shape content strategies that support your business goals and keep your brand top of mind.
Content Writing
Websites, blog posts, case studies, ebooks, white papers, brochures, and more. I create clear, engaging content that helps companies explain what they do and connect with the people they want to reach.
Ghostwriting
Thought leadership articles, LinkedIn posts, and executive content for founders and industry leaders who have ideas to share but don’t have the time to write them.
Professional Editing
Social Media Management
Already have content? I’ll refine it for clarity, flow, and tone so your message is polished, professional, and impossible to ignore.
From social media strategy to full content calendars, I help brands show up consistently on social media with content that reflects their voice and engages their audience.
Take a look at my recent work
About Me
Born and raised in Minnesota and now based in Israel, I’m a writer who helps companies turn technical ideas into clear stories that connect with their audience.
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For more than a decade, I’ve worked in content marketing across industries including clean energy, B2B tech and SaaS, insurance, legal and professional services, and the nonprofit sector. My work ranges from blog posts, website content, and case studies to sell sheets and thought leadership, along with ghostwriting for founders and executives who have ideas to share but no time to sit down and write them.
Before going freelance, I spent six years at SolarEdge, writing about renewable energy and the technology behind it. Today I work with startups, agencies, and growing companies that need someone who can dive into a new subject quickly and turn it into content people actually want to read.
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I hold a BA from the University of Massachusetts–Amherst and an MA in Middle Eastern Studies from Ben-Gurion University of the Negev, which trained me to research deeply, ask good questions, and communicate across cultures.
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​Outside of work, I write fiction, obsess over all things '90s, and am an active member of the 501st Legion-Israel, a global Star Wars costuming and volunteer organization.
